Member-based associations depend on seamless digital access. When login friction blocks members from reaching event registrations, renewal portals, or member resources, it directly costs staff time and undermines engagement. For Minnesota Bankers Association, the answer was EasyLogin for iMIS—a purpose-built single sign-on solution by Data Impact Solutions that eliminates the need for usernames altogether.

Since going live in January 2025, EasyLogin has served over 600 active users, dramatically reduced login-related support requests, and improved security by removing the practice of manually setting and emailing passwords. Staff time previously spent troubleshooting access issues is now redirected to higher-value work.

Like many associations using iMIS, Minnesota Bankers Association faced a persistent and familiar problem: members simply could not remember their usernames. Unlike passwords—which users tend to recall or can reset via a standard email flow—usernames are arbitrary identifiers that members encounter only occasionally. Each forgotten username translated into a direct support touchpoint.

Compounding this, the organization’s previous process for credential management involved staff manually setting passwords and distributing them via email—a practice that introduced real security risks. Credentials sent over email are vulnerable to interception, forwarding, and phishing, putting both individual accounts and the association’s data at risk.

The cumulative effect was clear: staff were spending meaningful time on avoidable login support, members were frustrated before they even reached the content they came for, and security hygiene was compromised by manual workarounds.

Data Impact Solutions designed EasyLogin specifically for iMIS-powered association websites. The solution allows members to authenticate using their email address and a secure, time-limited login link—no username required, no stored password to forget or mismanage.

The implementation process was smooth and non-disruptive. EasyLogin integrates directly with Minnesota Bankers Association’s existing iMIS environment, requiring no significant infrastructure changes. From kick-off to go-live in January 2025, the transition was handled efficiently, with minimal lift required from the team.

1. Login Friction Eliminated

The most immediate and measurable outcome was the removal of the username barrier. Members no longer need to recall a system-assigned identifier. Authentication is now tied to the email address members already know and use—reducing the cognitive load associated with logging in and getting them into the portal faster.

2. Support Overhead Significantly Reduced

The only login-related issues Minnesota Bankers Association now encounters are managing expired credentials—a natural and manageable aspect of any secure authentication system. The volume of ad-hoc support requests for forgotten usernames and access problems has dropped dramatically, freeing staff to focus on work that directly serves members.

3. Security Posture Meaningfully Improved

By eliminating the practice of setting and emailing passwords to users, Minnesota Bankers Association has removed a tangible security vulnerability from its operations. EasyLogin’s passwordless approach means credentials are never stored in a recoverable form and are never transmitted over email—reducing exposure to phishing, interception, and unauthorized account access.

4. Strong and Rapid User Adoption

Over 600 users have authenticated via EasyLogin since its January 2025 launch—a strong signal that members found the new experience intuitive and trustworthy. Adoption at this scale, within roughly five months, reflects both the simplicity of the interface and the underlying reliability of the integration.

• Frictionless login experience that removes the username barrier for all members
• Dramatic reduction in login-related support tickets and staff intervention
• Improved security by eliminating manual password distribution via email
• Rapid and smooth iMIS integration with minimal disruption to operations
• Strong member adoption—600+ users within five months of launch
• Ongoing credential management simplified to handling only expired credentials

EasyLogin for iMIS is developed by Data Impact Solutions, specialists in association technology built on the iMIS platform. EasyLogin delivers a modern, passwordless login experience purpose-built for member-based organizations—reducing support burden, improving security, and helping associations deliver a seamless digital member experience from the very first interaction.

To learn more about EasyLogin for iMIS or other Data Impact Solutions solutions, visit Data Impact Solutions