A recent update from Apple has given the App industry and all organizations using white label apps the jitters. It’s not the iOS 11 or the new iPhone announcements, but the app store guideline changes.
4.2.6 Apps created from a commercialized template or app generation service will be rejected.
So, what is Apple trying to do? And should you be concerned?
As of January 2017, there were 2.2 million apps available for download. From Apple’s point of view, a large number of apps is great as long as they are easy to find, unique and provide real value to customers. We know this isn’t always the case.
Using templates that are available for purchase, developers are able to churn out apps by simply changing a few features and tweaking the look a bit from an original app. They make a quick buck and the App store is hurt in the process.
Moreover, event-only apps have a very small shelf life, rendering the app almost useless only a few days after the event.
Apple does not want these kinds of apps to clutter the store and dilute its value- and we’re sure end users don’t want an event app from 2015 either!
With the tighter guidelines, Apple is requiring developers to
- ensure that their app does not look like a copy-paste of another app
- provide a reasonable value add for customers
- prove the app has a decent life span
What these changes mean for you.
This big change means app providers must produce quality and unique event apps for their customers while increasing the app shelf-life. Sounds like a win-win!
This change also encourages app consumers to think long-term and develop a mobile engagement strategy. Those in the market for a new event app should consider the following when talking with providers.
- Look for an app that can house all of your events.
- Ask for unique features, like alerts and content publication, which allows your marketing and meetings team to engage with your members and non-attendees year-round.
- Are there specific features your organization needs? Like continuing education management or connecting with a specific community? Ask the developers what they can offer.
- Think about your audience and how they would engage with a mobile app. What would be of most value and how can your organization utilize this new channel?
At first these changes may seem daunting, but there is much developers and app consumers can do to make the app users experience simple and valuable.
