Pitching new technology can feel daunting — especially when ROI is top of mind. Boards often raise questions around usability, cost, and integration, so it’s essential to address these proactively. With the right strategy and a compelling approach, you can confidently show how an event app can elevate your association’s events, engagement, and efficiency
Here’s a practical guide — plus a ready-to-use presentation template — to help you make your case.
1. Start With the Problem
Boards respond to clear, concise challenges. Begin your pitch by framing the current pain points:
- Manual registration and check-ins
- Scattered communications with attendees
- Time-consuming reporting and data analysis
- Difficulty engaging members before, during, and after events
These challenges aren’t just inconvenient – they cost time, energy and member satisfaction.
Illustrate these challenges with real examples from past events. A small visual — like a comparison of “before automation vs after automation” — goes a long way.
2. Show the Solution
Introduce event technology, like mosaic apps, a mobile platform designed for associations, as a solution to these challenges:
- Streamlined registrations and attendee management
- Automated reminders and notifications to keep everyone informed
- Real-time analytics for smarter decisions
- Enhanced networking and engagement tools to strengthen your community
This is where technology comes in. Use your presentation template to include screenshots or mockups of the app’s dashboard, registration flow, or attendee interface. Visuals help boards grasp the value instantly.
3. Quantify the Benefits
Numbers speak louder than words. Highlight measurable benefits:
- Time saved per event by automating tasks
- Increased engagement or attendance percentages
- Potential cost savings on staffing, printing, or third-party tools
Include a simple chart or table in your presentation to make it digestible. For example:
| Task | Time Before | Time After Automation |
| Registration | 20 hours | 2 hours |
| Feedback Collection | 10 hours | 1 hour |
These numbers make a compelling case for efficiency and impact, framing our proposal as practical, data-driven, and cost-conscious.
4. Address Concerns
Boards often worry about implementation, cost, or adoption. Proactively address these by adding slides for:
- Ease of use: Demonstrate how intuitive the app is for staff and members
- Training & support: Highlight onboarding resources and ongoing support
- Integration: Show compatibility with existing tools and platforms
A clear, concise slide for each concern reassures the board and prevents questions from derailing your pitch.
5. Call to Action
End with clarity and confidence. Make it easy for the board to say yes by taking actionable steps. Examples:
- Schedule a live demo of mosaic apps with key staff
- Pilot the app for your next event
- Approve the budget for full rollout next year
Include a visual timeline or next steps slide so the board can see the process immediately.
Presentation Template Tip
Your template should follow a problem → solution → benefit → implementation → next steps structure. Keep slides minimal, with:
- Headlines, instead of blocks of text
- Simple visuals or dashboards
- Key metrics in charts or tables
- Consistent branding in blue-and-white tones (mosaic apps style!)
With a structured presentation and the right visuals, pitching event tech to your board becomes less intimidating — and far more exciting. You’re not just asking for approval; you’re presenting a smarter, more engaging future for your events and your members.
